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01 · AIRA · Face Care

Kagoshima,
Japan

Face care from the crater that holds a living volcano.

Kagoshima Bay hides a giant: the Aira Caldera, a drowned crater roughly 17 by 23 kilometers across. On its southern rim smokes Sakurajima, one of Japan’s most active volcanoes. AIRA borrows its name and its idea of renewal: fierce energy, made gentle enough for every day.

Span
17 × 23 km
Landmark
Sakurajima, 1,117 m
Character
Ash, ember, renewal
Coordinates
31.66° N, 130.70° E
Vitamin C SerumRetinol Alternative SerumNourishing Facial Oil
Shop face care 20 products

02 · SANTORINI · Body Care

Cyclades,
Greece

Body care, sun-warmed and sea-smoothed.

About 3,600 years ago, one of the largest eruptions in human history hollowed out the heart of a Greek island. The sea rushed in, leaving a lagoon ringed by cliffs up to 300 meters high. SANTORINI is named for that meeting of fire and water: mineral scrubs, warm-scented washes and everyday sun protection.

Span
12 × 7 km
Formed
Minoan eruption, c. 1600 BCE
Character
Pumice, salt, sun
Coordinates
36.40° N, 25.40° E
Icelandic Volcano Face & Body ScrubHand & Body WashSun Protection SPF50 Stick
Shop body care 8 products

03 · LAGOA · Hair Care

São Miguel,
Azores

Hair care from the crater lakes of the Azores.

In the middle of the Atlantic, a crater about five kilometers wide cradles two lakes, Lagoa Azul and Lagoa Verde, one blue and one green, joined beneath a narrow bridge. Legend says they were filled by the tears of a princess and a shepherd. LAGOA takes its name from these still waters: clean, soft and quietly glossy.

Span
About 5 km
Lakes
Lagoa Azul & Lagoa Verde
Character
Mist, moss, still water
Coordinates
37.86° N, 25.79° W
Gloss ShampooDeep Cleanse Scalp ScrubKeratin Shine Leave-In Hair Mist
Shop hair care 7 products
ECOCERT certified COSMOS Natural ISO 22716:2007 manufacturing All-natural fragrances Vegan formulas Dermatologically tested Made in the EU Free shipping over $30

Our mission

Clean beauty for everybody, every body, every budget.

Certified clean

ECOCERT and COSMOS Natural standards, all-natural fragrances, and no parabens, sulfates or synthetic additives.

Made with care

Made in the EU, in facilities certified to ISO 22716 Good Manufacturing Practice.

Every budget

Every product is between $10.99 and $20.99, because clean shouldn’t mean out of reach. Shipping is free over $30.

New this season

Fresh from the crater.

Our newest formulas, from prebiotic face mist to a keratin shine mist for hair.

Shop all new

AIRA · Cleanser

Cleansing Foam

Rose-infused soothing foam

$14.99

A woman pressing serum from a dropper onto her cheek
Routine finder · 5 questions · 60 seconds

Take the first step

A routine that fits you.

Starting a skincare routine can feel complicated. Tell us about your skin, your goals and your budget, and we’ll build a morning and evening ritual from our collection.

  1. 01 What are we caring for?
  2. 02 How does your skin feel?
  3. 03 What would you like to change?
  4. 04 How many steps feel right?
  5. 05 What’s your budget?
Find your routine

What’s inside

Every ingredient, in the open.

From Nordic cloudberry to Icelandic volcanic sand, here is what each one does and where you’ll find it.

Explore 60 ingredients
Sensitive Skin Face & Body Cleanser nestled in wild grasses and moss

We want you to feel like you.

Shop Caldera

Routine sets

Rituals, ready-made.

Curated sets that work together, and every one ships free.

See all 8 sets

3 products

The Gentle Reset

For reactive skin that wants less, not more.

$42.97

4 products

The Brightening Edit

For dark spots and uneven tone.

$69.96

3 products

The Retinol-Free Renewal

Smoother skin, minus the irritation.

$54.97

What we stand for

Formed under pressure. Finished with care.

Read our story
  1. I.

    No compromise

    We don’t believe in compromising. Our products are at their best, always.

  2. II.

    Made with care

    The only way to do things is to do them right. That’s why we use all-natural ingredients.

  3. III.

    A team with a goal

    Our team is built to bring you the best quality personal care at the best prices.

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